All about Liz

A Digital Strategist hanging out where marketing, social media and technology meet to play. Fan of good coffee, good writing, and cool fonts.

About Liz About Liz

My name is Liz Da Ponte and I’m a digital strategist and social media marketer. I help brands (of all sizes) excel online.

Blog Blog

I write about the latest in digital strategy, social media marketing, and other topics in the headlines.

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Looking for help with your digital presence? Contact me today.

Musings from the Blog

20 Sep 2016

Representing Your Brand in a Crisis: A Lesson from Skittles

Representing Your Brand in a Crisis: A Lesson from Skittles

Managing a brand’s online presence is hard. I’ve said it before and I’m sure I’ll say it again many more times. We hear about social media fails all the time and I’ve previously highlighted what it takes to be a mature social media manager. This week, Wrigley Americas is illustrating the right way to manage […]

8 Aug 2016

How Working in the Death Industry Made Me a Better Marketer

How Working in the Death Industry Made Me a Better Marketer

My very first corporate job after graduating from college was in the death industry. I worked as a marketing assistant at a national cemetery and funeral home company. I had paid my way through school by working part-time jobs in kitchens and other odd jobs. After graduating, I was excited to begin my marketing career […]

27 Dec 2015

How I Grew My Twitter Account 233% in 4 Months

How I Grew My Twitter Account 233% in 4 Months

Back in May, I was giving a presentation on using LinkedIn to help build your personal brand. Before I’d even gotten through my first slide, someone piped up from the audience, “How do I get more followers on Twitter?!” I wasn’t surprised by the question. It happens pretty often, fielding questions about multiple social networks […]