All about Liz

A Digital Strategist hanging out where marketing, social media and technology meet to play. Fan of good coffee, good writing, and cool fonts.

About Liz About Liz

My name is Liz Da Ponte and I’m a digital strategist and social media marketer. I help brands (of all sizes) excel online.

Blog Blog

I write about the latest in digital strategy, social media marketing, and other topics in the headlines.

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Looking for help with your digital presence? Contact me today.

Musings from the Blog

27 Dec 2015

How I Grew My Twitter Account 233% in 4 Months

How I Grew My Twitter Account 233% in 4 Months

Back in May, I was giving a presentation on using LinkedIn to help build your personal brand. Before I’d even gotten through my first slide, someone piped up from the audience, “How do I get more followers on Twitter?!” I wasn’t surprised by the question. It happens pretty often, fielding questions about multiple social networks […]

28 Oct 2015

5 Costly Mistakes Small Businesses Make on Social Media

5 Costly Mistakes Small Businesses Make on Social Media

One of the things I enjoy the most about what I do is being able to help small business owners excel online. Digital Marketing’s greatest benefit is that it levels the playing field between large companies and small businesses. Today, it’s no longer enough to have a large advertising budget. Companies can succeed with a […]

17 Sep 2015

Women on LinkedIn Want Respect, Not Compliments

Women on LinkedIn Want Respect, Not Compliments

Image courtesy of Death to the Stock Photo Baader-Meinhof phenomenon. That’s the term to describe what happens when you first learn about something and then you start seeing it everywhere else. The experience can also be described as “frequency illusion.”  An example would be learning about a book your friend just finished reading and then seeing […]

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