All about Liz

A Digital Strategist hanging out where marketing, social media and technology meet to play. Fan of good coffee, good writing, and cool fonts.

About Liz About Liz

My name is Liz Da Ponte and I’m a digital strategist and social media marketer. I help brands (of all sizes) excel online.

Blog Blog

I write about the latest in digital strategy, social media marketing, and other topics in the headlines.

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Looking for help with your digital presence? Contact me today.

Musings from the Blog

12 Oct 2016

La Carnita Gets Roasted Over Sexist Instagram Post

La Carnita Gets Roasted Over Sexist Instagram Post

La Carnita, a popular chain of Mexican restaurants in Toronto, sparked a social media storm after a Trump-inspired Instagram post. Someone at La Carnita thought it’d be a good idea to use Trump’s recently revealed lewd comments about women as a caption on a picture of tacos. Here’s the photo that was shared on Instagram […]

5 Oct 2016

5 Blogging Mistakes That Make You Look Unprofessional

Posted in Blogging | 40 Comments
5 Blogging Mistakes That Make You Look Unprofessional

I’ve been thinking about blogging a lot lately. Mostly, I’ve been wondering about making layout changes to my website and whether its time to proceed with a new theme. As a result of this retrospection, I’ve been spending a fair amount of time on other websites trying to get a sense of how different bloggers are making the […]

20 Sep 2016

Representing Your Brand in a Crisis: A Lesson from Skittles

Representing Your Brand in a Crisis: A Lesson from Skittles

Managing a brand’s online presence is hard. I’ve said it before and I’m sure I’ll say it again many more times. We hear about social media fails all the time and I’ve previously highlighted what it takes to be a mature social media manager. This week, Wrigley Americas is illustrating the right way to manage […]